• Finding your purpose: Creating a vision that drives the whole organisation.
• The era of change: As consumers search for meaning in purchases it is vital for brands to implement a genuine corporate social responsibility program.
• Consistently on trend: How to maintain a clear brand message while still being flexible enough to adapt to market trends.
• The effects of advanced technology on branding:: IOT, Big Data, AI & Geo-fencing all allow for personalisation that meets individual consumers’ needs. Giving us access to identify micro-niche audiences that help create an emotional connection with consumers.